Embrace Small Business Saturday this December

By Anita Jaynes on 25 November, 2015

Small Business Saturday is a non-commercial campaign which aims to highlight small business success and encourage a wider range of customers and consumers to support small and independent businesses in their local area. This year the event is taking place on the 5 December, however the campaign highlights the benefits of Small Business Saturday’s all year round with various activities across the country.

In the UK there are around 5 million small businesses; making up 99.3% of all business and employing 58% of the private sector workforce. Last year, the campaign saw £550 million spent with small businesses on just one day. This was a huge triumph considering that 70p of every pound spent at independent businesses stay local. Essentially, the day helps grow the UK economy both economically and socially.

This year, Alison Edgar, managing director of the award-winning Sales Coaching Solutions, will be organising a treasure hunt aimed to raise awareness of Small Business Saturday to a younger generation. The hunt will span across Chippenham, involving a large number of small businesses on the high street. There will be plenty of prizes as well as chances to explore those less known shops in the local area.

To get involved, pop along to the Small Business Saturday stand in Chippenham, based at the brand new Chippenham Town Council Reception Area and ask to join in on the fun! In addition, there will be some great prizes up for grabs for all those that complete the treasure hunt.

As a Small Business Saturday Champion, Alison is passionate that Small Businesses receive crucial expert support from other Business owners so that they have the capacity and confidence to grow. Alison said:

“Small Business Saturday gives SME’s, from retail through to the service industries, a chance to network with their local community and raise awareness of their brand in a friendly and free environment. This year, I hope to see double the amount of businesses involved in and around the south west. In the meantime, keep an eye out for the Small Business Saturday posters dotted around Chippenham Town Centre.”

The day will also see a free advisor zone for local businesses and start-ups to receive specialist advice from some of Wiltshire’s leading business owners. The zone will run from 10am-2pm on the 5 December in the new Chippenham Town Council Reception, and will be aimed towards those that work full time during the week and perhaps do not have the time or finances to seek support or advice. The zone will specialise in a range of different industries, including:

Marketing: Denise O’Leary – Purpol Marketing www.purpolmarketing.co.uk
Cyber Security: Katya Lewis – Omni Cyber Consultants www.omnicyberconultants.com
IT: Tim Lester – Synergy http://it-synergy.co.uk/it-support-bristol/
Finance: Adrian Case – The Federation of Small Business
Sales: Alison Edgar – Sales Coaching Solutions Ltd www.salescoachingsolutions.co.uk

The Small Biz Saturday Roadshow bus is currently touring the UK trying to raise awareness of the campaign and shall be stopping in Weston-Super-Mare and Bristol City Centre on the 26 November. Every year the campaign is growing with a significant increase in applicants and awareness across the country.
To find out more about Small Business Saturday, check out their website: www.smallbusinesssaturdayuk.com Or follow them on twitter for all the latest updates: @SmallBizzSatUK