It is hoped that the new MINI electric will be partly built in Swindon, bringing a welcome boost to the town.
With consumers looking for cleaner and greener transport alternatives, demand for the electric version of the UK’s most iconic car is expected to be high.
The team at Dick Lovett in Swindon gave The Business Exchange an exclusive look at the new technology and explained why they think it will make a big difference to the future of the car market.
Denise McGarrie, Dick Lovett’s Corporate Sales Manager,
said, “This is great news for UK car manufacturing. We’re really excited to be
bringing the first MINI Electric to the market. We think it’s a great option
for businesses wanting to green their fleets and for employees who want a high
performing, zero-emission vehicle with a host of great tax incentives.”
Car manufacturing is an important part of Swindon’s heritage.
The Pressed Steel Co. began producing sheet metal pressings in Swindon in 1954 and
was later taken over by Rover and subsequently BMW.
BMW’s current construction project in Swindon,
expected to be complete by the summer of 2021, will see the creation of a large
new building, machinery and equipment.
Jenny Groves, Chair of Switch on to Swindon which highlights
the strength of the town as a great place in which to live, work, invest in and
visit, said, “Its great news for Swindon that Dick Lovett, one of the founding
Switch on to Swindon Ambassador companies, is involved in launching this
game-changing addition to the electric car market. Innovation in car manufacturing
is at the heart of BMW MINI, which is investing millions in its Swindon
plant. It’s even better news that the MINI Electric may be partly built
After the first MINI rolled off the production line in
1959, MINI has become an iconic brand, known globally for affordable, stylish
motoring that has spanned six decades.