Drive-In cinema comes to Trowbridge

By Anita Jaynes on 30 July, 2020

A brand new drive-in cinema experience is coming to Trowbridge from 7th-9th August, complete with hot dogs, popcorn and chilled drinks served by roller-skating waiters and waitresses. 

Cinema Retrow will take place at Innox Mills by Trowbridge station and will feature eleven popular movies shown on a supersized 60 sq m LED screen, with sound broadcast via hi-tech in-car speakers. 

Films include family favourites The Lion King, How to Train Your Dragon and Moana, plus retro classics Back to the Future, Grease and Dirty Dancing and recent hits such as Rocketman, Joker and Knives Out, starring Daniel Craig as a Texan detective.

Guests can pre-order food and drink from local producers, including freshly cooked hot dogs, mega movie burgers and vegan wraps from Trowbridge’s award-winning street food business JC’s Kitchen, hand-made ice-cream from Lacock Dairy, craft beer from Kettlesmith in Bradford-on-Avon and giant Retrow sweet bags by Sweet Sensations, founded by 17 year-old Trowbridge student Georgia Smith.

Innox Mills Director Jonathan Dean said, “Drive-in cinemas are popping up around the country this summer and their popularity shows that people want to take part in big events, but are concerned about social distancing, so watching great films on the big screen from the comfort and safety of your own car is really appealing.” 

Cinema Retrow will be a contactless event, with tickets bought online, cars checked in via number plate recognition, well spaced parking bays, food and drink pre-ordered online or via a smartphone app, delivered to your car by roller-skating waiters and waitresses.

Cinema Retrow is one of a number of initiatives planned for Trowbridge’s newest quarter, which include the new Innox Market held on the third Sunday of each month. The first event was a great success, with traders selling out of stock and over 3,000 visitors.

“Cinema Retrow is a taster of things to come at Innox Mills and we hope to eventually open a permanent, independent cinema here,” added Jonathan.

“We want to create a vibrant new quarter that will encourage people to spend the day in Trowbridge and help show off the town as a great place to live, work and visit.”

Cinema Retrow’s charity partner Wiltshire Air Ambulance is celebrating its 30th anniversary this year and all of the charity’s pilots and paramedics have been given free tickets to the event as a thank you for their life-saving work.

Cinema Retrow is supported by a number of local and West Country businesses including Ewemove estate agents, Webcreation and Most Wanted Wines.

Wiltshire Air Ambulance Fundraising Manager Des Regan added, “We’re very grateful that Cinema Retrow has chosen to support the lifesaving work of Wiltshire Air Ambulance. The drive-in events at Innox Mills in Trowbridge will be a brilliant opportunity for people to go out and enjoy the cinema again at a safe social distance. I’m sure it will prove extremely popular with the people of Wiltshire.”

Innox Mills is located at the site of the former cloth mills and Bowyer’s factory in Trowbridge. Future plans for the Innox Mills site include building three hundred new homes and converting the old mill buildings into an indoor food and drink market, co-working space hub and independent cinema. A planning application is due to be put forward in the coming months. 

To book drive-in cinema tickets or for information about on-screen advertising visit: and follow @Innox Mills on Facebook and Instagram.