Coronavirus: We’re going to get through this

By Anita Jaynes on 23 March, 2020

I’m not sure about you, but the words of Daniel Bedingfield’s noughties’ chart topper, ‘I gotta get thru this’ keep popping into my head. 

Anita Jaynes, Founder of The Business Exchange

Coronavirus has brought with it unchartered territory for all of us. We’re all walking into the unknown with no real idea of how things are going to pan out and when this will all be over. All we can do is work together and support each other through these difficult times. 

Since the situation has escalated it’s been amazing to see a real sense of community, people and businesses working together to come up with fresh ideas to keep business continuity, and our people, as safe and comfortable as possible.



I’ve spent more time on the phone in the last week or so than in a long time. Self-isolation is driving people to pick up the phone and say, “how are you?” “how is business?” “how are you coping?” As a result of Coronavirus my personal opinion is that existing working relationships and friendships are going to blossom as a result. Use this time to get in touch with long-lost friends and business contacts. 


Businesses are having to innovate to survive and are using this time to come up with new products and services, using digital in ways they have never done before. As a result, many firms will come out of this crisis with new strings to their bow and new revenue streams. Look at ways to change your offering and use your time more effectively.


With many events cancelled over the next few months we’re all trying to find new ways to network, promote our businesses and keep up to date with how other organisations are faring the storm. A great example ‘Is SMEs Vs Coronavirus’, a new Wiltshire-run Facebook group set up to support businesses and business owners during this time. It’s a private group and members have to ask a series of questions before they are accepted. Members include South West Expo organiser, Alec Jones-Hall, Nicki Kinton of Confident Cashflow, Amanda Franks of Frankly Recruitment and Helen Forsyth, Find Marketing.


The Business Exchange is here to support you throughout the Coronavirus crisis. We have just produced our April/May magazine which will be landing on desks next week, this contains lots of Coronavirus news and advice. We’ll also be sharing news, support and advice via our websites and social feeds between editions of the magazine. Please sign up to receive the digital version of our magazine by visiting the home page of our website, and sign up to our Swindon & Wiltshire newsletter here.

Keep sending your news through and we’ll do our best to share it. Email: and follow the hashtag #TBESupport.