Chippenham town centre strides into the digital age

By Anita Jaynes on 19 October, 2015

Chippenham WIFI Image

Chippenham town centre is now at the forefront of digital age marketing and connectivity with free W-Fi; a dedicated Chippenham Connected app; and a comprehensive new website that offers news and listings of events and businesses. The new facilities are thanks to the Chippenham Business Improvement District (BID) which has been tasked with improving the attractiveness of the town for businesses and visitors and which has fully funded the Wi-Fi, app and website.

“This is a very exciting time for Chippenham,” explains Melody Thompson, Chair of the BID board. “The Wi-Fi is free for use by all visitors, shoppers, traders and workers within the town centre and will encourage users to browse the new Chippenham Connected website and app to get full details of what’s on and where, including offers and promotions from retailers and businesses.

“We have taken an approach that ensures our town centre marketing is fully integrated, and the Chippenham Connected brand name perfectly sums up this way of thinking. The app and website brings together events and the business community into a single online resource and will be the first point of call for anyone who needs to know what’s going on; information about Chippenham and the surrounding area; or who wants to find a particular business. Meanwhile, the free Wi-Fi access ensures people can remain ‘plugged in’ to these new resources while they are visiting the town.

“Mobile internet is now hugely popular and will continue to grow, so our solution is future-proof and is the best way to serve the town and the business community. The app even features a loyalty scheme which allows users to build up points in some of their favourite retailers. The important thing now is that businesses engage with the website and app and make sure their details are listed and up-to-date. Similarly, people or organisations organising events should make sure they add them to the website.”

To access the free Wi-Fi visitors to the town centre should look for the Wi-Fi name ‘Free-Chip-Wifi’ on their mobile phone, tablet or laptop. The Chippenham Connected Town App is free to download and is available for both Android and Apple devices. To visit the new website go to www.chippenhamconnected.com