Business West launches ‘PR Made Easy’ workshops for SMEs

By Nick Batten on December 12, 2018

Business West– the organisation that helps educate and support businesses in the West Country – is offering a half-day ‘PR Made Easy’ workshop to small businesses for a nominal fee of £12 as part of its delivery of the SME Growth Programme.

According to Business West, numerous business owners have already taken advantage of this training and begun using PR to market their products and services.

The next ‘PR Made Easy’ workshop is on Thursday 13 December from 1pm to 5pm at Park House, Faringdon Road, Swindon. Workshops are run by Rhona Jack (AKA The PR Catalyst), who is an award-winning PR consultant with 27 years’ experience, including nine years running her own PR agency with international clients up to £520M turnover.

Delegates will gain useful insights into the main differences between advertising, PR and social media, how to identify newsworthy stories, how to write a press release and how to sell the story to news editors. Additionally, there are tips on creating attention-grabbing headlines and how to handle a media interview.

Cameron Maddocks, marketing and events manager at drinks company Silver Swift, attended a ‘PR Made Easy’ workshop and explained: “it was really insightful, loads and loads of useful content which we are taking away and activating in our marketing campaigns to grow our business.”

Silver Swift has won two awards and been mentioned in a variety of titles including TatlerBath Life and Speciality Food.

Rhona said: “There’s no doubt media coverage boosts your chances of success in business. Getting press releases or articles published helps you reach thousands of potential customers quickly, so I teach business owners how to approach this with confidence. Running my own agency, I’ve had outstanding results raising clients’ profiles and growing turnover, winning global awards and getting global TV coverage. Now it’s time to pass on what I’ve learned.”

Supported by Wiltshire Council, Swindon Borough Counciland The European Regional Development Fund,the Business West SME Growth Project is able to support small and high-growth businesses across Swindon and Wiltshire.

It offers 12 hours’ free business support in the form of education, training events, support or individual mentoring which is available in either finance, marketing, online marketing, public relations or social media.

Click here for more details on the upcoming workshop.

Pictured above: Rhona Jack