Business Review of the Year 2018

By Gill Harris on December 17, 2018

From GDPR to Brexit, 2018 has certainly produced its fair share of challenges in the business world. But happily, it’s also been a time of successes in the South West. We spoke to businesses across a range of sectors to find out how 2018 went for them… and what they are (and aren’t) looking forward to in 2019.

In this series of eight reviews we begin by talking to Rory Young, sales director of Trowbridge-based recruitment agency, White Horse Employment. 

How was 2018? 

Tough market conditions and candidate shortages have taken their toll in 2018 but in the second half of the year, there were a number of highs, including the appointment of a new sales director to focus on growth, staff motivation and increasing our market share through opening doors into new specialist markets.

We introduced a new candidate engagement strategy and invested in future proofing our business through new technologies and methodologies, as well as setting up a new specialist accountancy and finance recruitment division across the South West.

GDPR actually had a positive impact for us as this has given us the opportunity to engage more effectively with our customers

Looking ahead to 2019…

We’re incredibly optimistic. We have a renewed focus on building a stronger culture of accountability and a market-leading service. Investment into new markets will aid business growth and staff retention will be improved through greater career choices and flexible working arrangements. There will also be new branding and a fresh new look for the business. And we intend to reduce our exposure by diversifying and specialising in niche staffing sectors.

We are still unclear on how Brexit will affect our customers as we work with many international businesses. Many local businesses rely on the free flow of European workers so are naturally concerned if any barriers are put in place that could jeopardise this.

But overall, many SMEs are adopting a ‘business as usual’ approach and some are seeing this as a great opportunity to forge new trade deals with other international customers.

Read The Business Exchange Swindon & Wiltshire online this Tuesday (December 18, 2018) to see how business was this year for wealth management firm WHIreland.