Results of a survey carried out on behalf of Business against Poverty (BaP), the business community of local charity, People against Poverty (PaP) have just been released in a report, and highlight the importance of differentiation, reciprocal benefit and personal engagement to BaP’s success. The report comes as BaP celebrates the joining of its 100th member, John Williams Heating Services (jwheating.co.uk), a heating and plumbing specialist based in Chippenham.
BaP was established in 2009 to provide a platform for the charity to work with businesses for networking, fundraising and to promote ethical business practice. Since then, it has launched an enviable series of initiatives and events, including the BaP Business Skills Academy and the popular BaP Ball held annually in Bath.
The survey, carried out by marketing and research consultancy, Pink Flamingo, (pinkflamingoshopper.com) was sent to BaP members to gain insight into why businesses and individuals engaged with BaP, to identify their expectations and how well they feel they are being met, and to identify areas of opportunity and improvement.
Over half the members have been members for two years or longer, with 39% remaining loyal for over three years. Many stated that the reciprocal ethos was a major factor thereby demonstrating that BaP’s mantra of ‘a handshake, not a handout’ clearly reaps rewards.
Two-thirds of member considered themselves ‘quite or very engaged’, adding comments such as “I’m really proud of the fact that we are BaP members”; 93% said that they had read BaP’s monthly newsletter with over half confirming that they visit the website every two to three weeks. The high visibility and personal enthusiasm of the leadership team has reaped dividends, with 39% of members stating that they joined as a result of having met CEO, Valerie Huxley, or Chair/BaP Director, Bill Huxley.
Areas cited as desirable for future development include an increase in profile and membership beyond the local area, events targeted at specific sectors, a second ‘flagship’ event such as a ball in another region and more communications about the charity’s projects and its people. BaP Director, Bill Huxley, commented: “We are delighted with the feedback as this helps direct our activities for the future. It’s a huge sense of achievement to welcome John Williams Heating Services as our 100th member; we’re ready for 2015 and can’t wait to start working with the next 100 members.” Debbie Williams, director at John Williams Heating Services said: “As a successful, family-run company it is inspiring to be involved with a local charity that brings us together with other SMEs and individuals in the region. We’re looking forward to an exciting partnership with BaP in the year ahead.”
Further information about BaP including details of future events can be found at businessagainstpoverty.com
Pictured above: The 100th member of Business Against Poverty, the John Williams Heating Services team.