Business against Poverty Member of the Month: John Williams Heating Services

By Anita Jaynes on 4 April, 2016

Business against Poverty (BaP) is a local community of business people who care about the issues of poverty and ethical standards. They are taking action through their charity People against Poverty, based in Trowbridge.

Each month we profile one of their members to find out more about them, what motivates them and why they support BaP. This edition BaP interviewed Debbie Williams of Chippenham based business John Williams Heating Services to find out more about their business philosophy.

What motivates you?
A desire to create a business environment where people want to work and be part of a great team, to encourage our team to grow and development in a personal and professional way.
John and I are committed to ‘growing our own’ through the apprenticeship programme. We took our first apprentice in September 2011 and since then have recruited a further four apprentices, three plumbing and heating and one business administration apprentice. It’s really important to us to pass on the skills and knowledge to future generations and it’s rewarding to see young people grow in confidence. We are delighted to have just won Apprentice Employer of the Year at the Enterprising Wiltshire Awards.

What is your business philosophy?
Our business philosophy is to be the best we can in our market, to provide a great customer experience from the first point of contact.
To be transparent in our pricing, to be honest, fair and approachable.
We don’t always get it right, but we always put it right.

Who do you admire the most?
All the amazing SMEs that we meet through networking, it takes courage, guts , determination and sometimes nerves of steel.

What would be your advice to anyone wondering if their business could benefit from joining Business against Poverty?
We feel it’s really important for businesses ‘to give back’ and joining Business against Poverty is a great way to do that. Through local connections and the wider community, it shows our customers and suppliers that we are aware of our social responsibility. It’s also great to actually see the difference our contribution makes to people’s lives.

To find out more about John Williams Heating Services visit: and for more about Business against Poverty go to:

Pictured above: John and Debbie Williams