The ladies of Vox PR are calling on fellow Swindon businesses to give their support to Bra the Brunel, the campaign collecting used bras for a breast cancer charity.
During October’s Breast Cancer Awareness month Vox’s long-standing client, The Brunel shopping centre, has teamed up with the charity Against Breast Cancer to collect unwanted bras which are sold on to raise funds for the charity. Vox Director Julie Margerum said: “The Brunel Centre needs your bras! We know lots of people are thinking about donating, but when we’re busy we often don’t get around to doing these things. We’re asking businesses to nominate a bra champion who will remind their colleagues about the campaign, collect up all the bras and get them to the centre’s donation boxes.”
The month-long appeal was launched earlier this month by Erika Roe, famed for her topless run across the pitch of Twickenham stadium, the Swindon Supermarine Ladies’ Rugby team and the ladies from Swindon’s Stitch & Bitch, who crocheted a giant pink bra for the cause.
“The launch was great” said Julie. “Erika and the rugby girls certainly captured the media’s attention when they unexpectedly revealed what was beneath their t-shirts! The publicity certainly got the campaign noticed and social media buzzing and brought in a flurry of donations.”
Bra The Brunel also features an exhibition of bras from famous ladies, including the iconic fur bikini worn by Diana Dors at the 1950s Venice film festival plus bras donated by celebrities such as Sharon Osborne, Rachel Stevens, Nicole Sherzinger
Honor Blackman and Twiggy. Artworks by local artist Sally Thain, inspired by her experience of breast cancer, are also on display.
Bra the Brunel runs until the end of October 2015. By taping £1 coins into the cups of the bras the campaign will raise additional funds for the Charity. Bras can be taken to the donation bins in the following Brunel Centre locations;
-M&S lingerie department (first floor)
-House of Fraser lingerie department
-Evans / Wallis in Canal Walk
-Ann Summers in Regent Street
-Opposite Sainsbury’s (ground floor)
-Opposite Waterstones (ground floor)
There’s also a donation bin in The Wyvern Theatre foyer.
Vox are encouraging businesses to publicise pictures of their bra donations. “It would be great to see some photos making headlines and being shared on social media” said Julie. “This would really help keep up the momentum and encourage others to get involved. We’ve kicked it off, so we hope others will follow our lead!”
Post your pictures with the hash tag #brathebrunel and help spread the word.
For more information about Against Breast Cancer, see www.againstbreastcancer.org.uk or www.thebrunel.co.uk
Pictured above The VOX PR Team