Bowood Hotel event to advise on current tourism and leisure sector challenges

By Nick Batten on April 25, 2018

The Chartered Institute of Marketing (CIM) is running an event at Bowood Hotel, Spa and Golf Resort in Wiltshire on 15 May to “shine a spotlight” on how tourism and leisure marketers are meeting current and future marketing challenges.

Tourism and leisure marketers will converge at the event where speaker topics will include; Bowood’s own evolution and its most recent challenge – preparing for the General Data Protection Regulations (GDPR) coming into force on 25 May 2018.

The event will also include an account of the launching of the new £19 million industrial heritage museum, Aerospace Bristol  from its marketing manager and CIM South West tourism ambassador, Adam Jones.

Additionally, Andrew Morton, principal tutor for CIM and workshop leader will discuss the “latest digital marketing disciplines” that tourism marketers should be concentrating on.

Jen Edmondson, head of marketing at Bowood Hotel, Spa, and Golf Resort said; “Our biggest challenge at Bowood currently is the understanding and implementation of compliance for the GDPR and all the various ways it will affect our business moving forward.

“As a multi-faceted business, we hold an incredible amount of data so this is a huge task for us to implement all the necessary updates and compliance in readiness for the 25 May deadline and beyond.”

Adam Jones explained; “Starting a £19m visitor attraction from scratch has been a huge challenge, but I’m pleased to say that Aerospace Bristol has ‘taken off’, with visitor numbers above target and fantastic reviews.”

He continued: “I’m looking forward to presenting our launch marketing campaign and exploring the challenges that lie ahead, as we aim to maintain momentum. Our current challenge is that we’re no longer ‘the new thing’, getting lots of press coverage, and we must adapt our strategy to keep visitor numbers up”.

The early evening event will include an audience and panel discussion chaired by Maureen Wincott,, CIM network manager. This will provide an opportunity to highlight the marketing challenges facing your business and put any questions to the speakers.

CIM members and non-members are welcome with tickets starting from £5.

The full programme and booking information is available from CIM’s webpage https://www.cim.co.uk/eventbooking/?crid=90731&ename