Arkell’s Brewery has once again renewed its sponsorship of Swindon Town Football Club, signing a six-figure commitment for the next three years.
The deal includes continued sponsorship of the Arkell’s stand, now a multi-million pound structure. In 1896 Thomas Arkell of Arkell’s Brewery loaned £300 to finance the construction of a stand on what was then known as the ‘Wiltshire County Ground’, this investment was enough to begin development of a purpose built football ground seen today. The loan was written off in 1901.
Brewery Sales Director, Nick Arkell, said: “Swindon Town Football Club and Arkell’s Brewery go back a very, very long way, but our relationship is as strong as ever. We’ve supported the club through the good times and the bad because both businesses are Swindon Town institutions.”
Swindon Town Football Club General Manager, Steve Anson, said: “It’s fantastic that Arkell’s commitment to the club remains strong as ever and everyone here appreciates their continued support. This is Swindon’s oldest business supporting the town’s biggest spectator sport.”
To celebrate the deal Swindon Town Football Club manager, Mark Cooper, visited the brewery with centre back defender Raphael Rossi Branco, the 20-year old Brazilian player, now in his second season with the club, to meet Nick Arkell and head brewer Alex Arkell.
“Beer and football are inextricably linked,” added Nick. “We are very proud of our town team and are looking forward to a fantastic season.”
Pictured above from left to right: Nick Arkell, Mark Cooper, Raphael Rossi Branco, Alex Arkell