Arkell’s beer now available online at OCADO

By Anita Jaynes on May 05, 2016

Wiltshire brewery Arkell’s is celebrating being listed on the UK’s top on-line supermarket, OCADO.

Two of its award-winning beers, Moonlight (ABV 4.5%), and Wiltshire Gold (ABV 3.7%), are now available to buy online, both priced at £2.19 per bottle.

The listing is part of Arkell’s work with Taste of the West, the West Country’s highly successful food and drink cooperative. Ocado.com/tasteofthewestcountry.com is the first regional shop of its kind, the result of the collaboration of food and drink producers across the West Country, orchestrated by Taste of the West.

George Arkell, managing director at Arkell’s Brewery, said: “This is a brilliant opportunity for us to sell and promote our fabulous beers to OCADO’s growing customer base nationally. We are a regional, family brewery and enormously proud of it, with most of what we brew sold within an 80-mile radius of our brewery. But a bottle of Arkell’s tastes as good in Sheffield or Southampton as it does in Swindon, and now customers further afield can buy it.”

John Sheaves, CEO of Taste of the West said: “I am delighted with this development.  It has been a long time in the planning and effectively takes Taste of the West onto a new innovative marketing platform.  The new OCADO account is the first account for our new commercial service, run from our commercial arm, Taste of the West International, and feeds directly into a buoyant online market”.

To buy Arkell’s Moonlight or Wiltshire Gold, visit Ocado.com, click beers wines & spirits, click beer, click product name A-Z and Arkell’s Wiltshire Gold and Moonlight are revealed.