apetito picks up RECOUP Award for recyclable food tray initiative

By Nick Batten on 18 October, 2023

Priding itself on its market-leading approach to sustainability, Trowbridge headquartered meals provider apetito, has scooped the prestigious national RECOUP Award for the Best Development/Innovation to Enhance Plastic Products for Recyclability or Re-use. 

RECOUP’s Plastic Recycling Annual Awards recognise and celebrate excellence in plastics resource efficiency and recycling, to champion leading a more circular plastics value chain. 

apetito’s ‘Boomerang!’ initiative sought to address the number of plastic trays that the company delivers to customers that ultimately were going into kerbside recycling. In 2021, it launched the world’s first industrial scale, closed loop system, whereby its Wiltshire Farm Foods customers could hand back trays to its drivers. 100 per cent of those trays were guaranteed to be recycled and turned into completely new trays. 

Since then, more than 15 million trays have been returned and recycled into new trays and the company has extended its initiative into the healthcare sector working with the NHS and with hospital caterers across the UK. 

Speaking of the win, Lee Sheppard, Director of Corporate Affairs, Policy and Sustainability at apetito, reinforced the responsibility that businesses have to the environment.  He said, “We’re delighted to have been recognised in this way for our Boomerang initiative as for us, it’s all about doing business ‘the right way’. 

“We guarantee to recycle 100 per cent of the trays we collect into new trays right here in the UK; compare that to household recycling where unfortunately nearly half of what you put into kerbside collections actually gets sent abroad for processing, with questionable results. 

“Every member of our team believes passionately in making a real difference, and the success of Boomerang is testament to the commitment we have all made”. 

RECOUP’s Plastic Recycling Annual Awards took place on Wednesday 27th September as part of the Recoup annual conference.

Pictured above: (left to right) Charlotte Percy (Sustainability Executive) and Shoo Painter (Packaging Development Manager) receiving the Award for apetito