apetito UK announces new Chief Executive Designate

By Ben Carey on 11 September, 2024

Trowbridge-based apetito UK has selected Ian Stone as its Chief Executive Designate.

apetito is the leading meals producer to the healthcare, care homes, education and social care sectors. The company also delivers meals to consumers in their own homes through retail brand, Wiltshire Farm Foods.

Ian will replace Paul Freeston, who is stepping down at the end of 2024 following 25 years at the helm.

Since joining apetito in 2003, Ian has undertaken a wide range of roles within the business, including his appointment as UK Chief Commercial Officer where he has been responsible for the development of apetito’s business-to-business divisions.

Ian said, “Taking on the role of CEO at apetito UK is a tremendous honour, especially at a time when our services are more vital than ever, and I’m looking forward to building on the immense legacy that Paul leaves us with, and which he has built so successfully over the past 25 years.

“I’m committed to developing our business further in the UK by ensuring that we continue to innovate and provide nutritious meals and services that make a real difference in the lives of those we serve – including some of the most vulnerable people in our society.

“I am excited by the future and the opportunity that exists for our meals, our services and our fantastic team.”

apetito employs around 2,000 workers across the UK and is widely respected as the leading meals provider and specialist nutrition expert across its markets, signposting the way with a series of pioneering and world-leading innovations.  The company places sustainability and societal values at its core and was recently presented with the King’s Award for Enterprise in Sustainable Development.