Accor opens new ibis budget Swindon hotel

By Anita Jaynes on 23 November, 2019

Accor, the leading augmented hospitality group, opened its doors this week to the company’s first hotel in partnership with First Inn Ventures – the new ibis budget hotel in Swindon.

The new build hotel boasts 73 en-suite bedrooms, all fully equipped with air conditioning and in-room entertainment. There is free Wi-Fi throughout and an onsite café bar serving coffees, locally sourced beverages and snacks, which both guests and those living in the local community will be able to enjoy.

ibis budget hotels are designed to offer excellent rates in central locations. They offer an urban, contemporary design featuring the new Nestconcept bedroom which includes the SweetbedTM, designed and created by ibis budget to provide guests with an excellent night’s sleep.

The hotel is the result of a new partnership between Accor and First Inn Ventures. Commenting on the new franchise signing, Philip Lassman, VP Development, Accor Northern Europe said,“There is much development planned in Swindon to regenerate and improve the town centre for residents, businesses and visitors alike. There are already many reasons to visit Swindon but with new housing, offices and retail space planned the town is only going to increase in popularity.

“As such, it’s an ideal place for a new ibis budget hotel which offers convenience and comfort in a central location at an affordable price. This is the first hotel we are opening in partnership with First Inn Ventures and we hope it will be followed by many more joint developments.”

Minhaz Manji, Director of First Inn Venture, added,“We are delighted to be opening our first hotel in partnership with Accor. ibis budget brings with it international recognition and brand standards which will attract guests visiting Swindon for business and leisure. We are proud to be working together with the development, franchise, D&T and brand teams at Accor to build, design and open a new hotel in the town centre. We look forward to developing our partnership further in the months and years to come.”

ibis budget Swindon is located in the centre of the town and is close to attractions like the Steam Museum of the Great Western Railway, the Wyvern Theatre, Coate Water Country Park and Swindon Designer Outlet. The hotel is also just a six-minute walk from Swindon train station where guests can travel to London, Bristol and Cardiff directly.

To find out more visit: or call 01793 629004