24 million steps in the right direction for apetito

By Nick Batten on 28 June, 2021

25 employees from frozen food company apetito – one of Wiltshire’s largest employers – have joined together to raise over £1,000 to support those living with dementia by walking 24 million steps as well as planning a sponsored skydive which is set to raise a further £2,000.

Working for the leading supplier of meals to care homes, hospitals and to those living at home via meals on wheels and Wiltshire Farm Foods, the team at apetito felt inspired to raise money for the Wiltshire Alzheimer’s charity- Alzheimer’s Support – which provides vital support across the county for those living with Dementia.

The fund-raising initiative began with the Step Up For Dementia challenge, where individuals encouraged themselves (and each other!) to complete as many steps as possible over the course of a month. Some of the more creative challenges included walking a distance equivalent to hiking Mount Kilimanjaro, whilst others played it safe with a daily dog walk. Whatever the target, the team enjoyed the motivation to get moving and managed to complete an impressive 24 million steps between them, whilst fundraising for a charity close to many of the team.

Babs Harris, Chief Executive Officer of Alzheimer’s Support, was overwhelmed by the generous donation.

She said, “We are very grateful for this incredible effort from our friends at apetito.  The money raised will go a long way to making a real difference to the lives of the people we support who are living with Dementia.  Thank you for all your hard work team apetito!” 

As if hiking Mount Kilimanjaro wasn’t enough of an adrenalin rush for everyone, a smaller team of daredevils is also taking to the skies to raise money for Alzheimer’s Support – having set themselves the ultimate challenge of a sponsored skydive. The courageous group is due to complete the ambitious 10,000 ft jump out of a plane next month.

Lee Sheppard from apetito added, “We are incredibly proud of the fantastic fund-raising effort by team apetito, not to mention impressed by the creativity of the team in doing so. Alzheimer’s Support is a charity that many of us at apetito feel passionately about supporting and we really hope this donation helps to make a difference.”

Pictured above: The apetito team on their way to completing 24 million steps