Over 1000 residents, business users, contractors and visitors have registered to use the free town centre Wi-Fi service fully funded by the Chippenham Business Improvement District (BID) in October. The Wi-Fi is available for use by anybody within the town centre and has been instrumental in encouraging users to browse the new Chippenham Connected website and app where they can get full details of what’s on and where, including offers and promotions from retailers and businesses.
“We are delighted by the uptake of the service,” explained Michael Bryant of the Chippenham BID. “Not only have residents and visitors taken advantage, but also businesses within the town have found it a valuable extension to their own Internet connections and, in one case we know of, an office business has used it as a vital backup when their own connection was down. In this way they were able to carry on business activity as normal. This isn’t a use we had anticipated, but we are impressed that the service has delivered this added value to levy payers.”
With mobile Internet now the dominant way of accessing the Internet, public Wi-Fi has become an integral component of advanced connected towns and cities across the UK, and is considered a vital marketing tool for destinations that integrate access with dedicated websites that promote local businesses. Chippenham BID worked to ensure the launch of the free Wi-Fi was synchronised with the launch of the Chippenham Connected website and dedicated app.
To access the free Wi-Fi visitors to the town centre simply look for the Wi-Fi name ‘Free-Chip-Wifi’ on their mobile phone, tablet or laptop. The Chippenham Connected Town App is free to download and is available for both Android and Apple devices.
To visit the new website go to www.chippenhamconnected.com