This year’s TBE Show promises a wealth of informative talks from some of the best business minds in the region.
Rob Curtis, Founder of award-winning digital marketing company The Pursuit Agency, will be leading a seminar on Revitalising Your Website – Top 5 Strategies to Fuel Business Growth.
This session will be valuable to any business or organisation looking to reinvigorate its online presence to drive enquiries and sales.
We asked Rob to give us an idea of what attendees can expect.
When it comes to revitalising a website, what’s the starting point for any business?
The key starting point is to review all your data! It’s crucial to conduct a thorough audit to assess the current performance of the site. This includes analysing traffic, identifying key user behaviours, and checking for any technical or design flaws. Only once you understand where you stand can you create a roadmap for where you want to go.
What are some of the common mistakes people make in the process?
One of the biggest mistakes is focusing too much on aesthetics without considering user experience. A beautiful site doesn’t guarantee conversions. We often see sites that aren’t considering SEO or overlook the importance of clear, engaging content that speaks to their target audience.
It can be quite a daunting process for some people. Why should they make themselves do it?
The digital world moves fast, and if your website isn’t keeping up, you’re leaving money on the table. Revitalising your website can increase traffic, improve lead generation, and create a better user experience, all of which fuel growth. The process may seem daunting, but it’s worth the effort to stay competitive, attract new customers and scale your business. Ultimately, it’s an investment in your future.
What can people expect from your session at TBE Show?
I’ll be sharing the top five actionable strategies we use at The Pursuit Agency to help businesses grow through website optimisation. From boosting site speed to enhancing user experience, we’ll cover key elements that make a real difference. Attendees will leave with practical tips they can start implementing immediately to revitalise their websites and see tangible results.
Why is being part of TBE Show 2024 important for you and The Pursuit Agency?
Being part of TBE Show 2024 is an exciting opportunity for me and The Pursuit Agency because it allows us to engage directly with the local business community. It’s not just about showcasing our services; it’s about listening, learning, and exchanging ideas with other entrepreneurs and professionals. The expo creates a space where we can build relationships, inspire growth and share in the collective mission to drive business success across industries. For us, it’s about being part of a supportive ecosystem that fosters innovation and collaboration, helping everyone achieve more together.
