AM to PM with Catherine Gladwyn

By Anita Jaynes on 12 July, 2016

A one day working diary from rise and shine to lights out.

Every Tuesday we delve into the day-to-day diary of a member of the local business community. This week we put the spotlight on Catherine Gladwyn, owner of Swindon firm Delegate VA.

Delegate Virtual Assistant offers tailored admin, social media and event support to individuals and small business owners, helping them to focus on their core business and regain a healthy work life balance.

What time does your alarm go off?

Well, it’s set for 7:30, but it rarely gets chance to go off. I usually wake around 6:40 – I get a huge sense of pleasure out of beating the alarm. If I am coordinating an early event, then the alarm catches me out around 6 – which isn’t good for wrinkles.

What’s the first thing you do?

Diary! I moved from paper to electronic diary this year – having got over the separation anxiety I now don’t know how I coped before. I always double check my diary to make sure I know exactly what I am doing that day. Most of my work is from my home office, as I work virtually, but I do often go out to meet clients too and I just hate to be late for anything – which might explain the one player game with the alarm every morning!

What do you do for lunch?

My ethos is to help others get a better work life balance, so I practice this too. I stop to eat and enjoy my food and snack regularly on healthy nibbles: dates, nuts, fruit. I struggle with evening meal variety though, so if anyone wants to be my personal chef that would be brill!

What do you love most about your job?

That there’s no push or pull on my time. I work hard, but I don’t let anything stress me out. I know I can do every task I agree to, whether it’s admin, event support or social media, and I know I can do it well, so my days are stress free and extremely enjoyable.

What’s the worst part of the job?

That the view from my office window is of next doors brambles.

What executive tool/ gadget could you not live without?

The three T’s: Tweetdeck, Trello and Twinings.

Tweetdeck: My mind is always thinking of social media content for either my own platforms (@DelegateVA and @SwindonHour) or my clients, so I schedule some of the posts to avoid everything going out at once.

Trello is a fantastic tool for managing projects, so I use this for ongoing project and event support.

Twinings – mango and lychee green tea. Are 10 cups a day too much?

What do you do after work?

When someone said you never stop when you run your own business, they weren’t wrong. But, it’s fine, it enables me to fully understand what my clients experience day in day out and makes me even better equipped to work with them.

If you changed direction, what would be your Plan B?

I’m not going to change direction. This works perfectly for me and my clients are very happy. I’m here for the long haul. Next stop…. Retirement, in about 20 years.

To find out more about Delegate VA visit:

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