AM to PM with BBC The Apprentice’s Richard Woods

By Anita Jaynes on 14 June, 2016

A one day working diary from rise and shine to lights out.

Every Tuesday we delve into the day-to-day diary of a member of the local business community. This week we put the spotlight on BBC’s The Apprentice star, Richard Woods ahead of his keynote speech at the South West Expo, Swindon on Thursday June 30.

During series 11 in 2015 Richard was top seller across all tasks, won eight out of ten tasks and broke two Apprentice records one for most sales in one day (£4.3 million) and secondly “The best Advertising Task ever seen on The Apprentice” – Lord Sugar.

Richard has a serious obsession for entrepreneurship, design and digital marketing and today runs a portfolio of businesses including Yomp Marketing, Yomp VAP specialising in videography, audio and photography, an oil distribution business, Top Up Fuels and a property/asset management business, Yomp Consultancy.

His latest company to launch is The TrialBlazer, which aims to help small service sector businesses rapidly grow using cutting edge marketing techniques.

What time does your alarm go off?

I have a five month old daughter Poppy and a two year old son Mylo, they are my alarm and usually it’s around 5am.

What’s the first thing you do?

Get the kids settled and have breakfast with them, then I walk to work – it’s a 30 min walk which I do on purpose instead of driving, this gives me time to think and listen to podcasts, such as ‘The bottom line by Even Davis (BBC)’ or The #AskGaryVee show – both are work related and I love absorbing as much knowledge as possible in the mornings.

What do you do for lunch?

Spend some catch up time with my team, it is always good to spend some social time with the people you work with. We are a tight team and lunchtime is a good point in the day to enhance this.

What do you love most about your job?

I love doing deals, I’m a natural salesman. However, the biggest buzz is when my clients are making sales off the back of the enquiries we generate for them, through the marketing work we conduct on their behalf.

What’s the worst part of the job?

I get so emotional and attached to clients businesses, sometimes it is hard to see them making wrong decisions against my advice. This was the same on the Apprentice – I would see the project manager making the wrong decision and it would eat me up, knowing that it would be their downfall.

What executive tool/ gadget could you not live without?

Blue snowball podcasting microphone – I love this for Skype meeting and doing my video channel on YouTube. Visit it online here:

What do you do after work?

I have a personal trainer that meets me at the office and beasts me for an hour, then it’s the kids bath time and finally I love to cook so I do a nice dinner for my wife and I.

If you changed direction, what would be your Plan B?

Get better at Plan A

To book your space to see Richard speak on June 30, at STEAM Swindon click here. It’s free to attend, but registration is essential.

To find out more about Yomp Marketing visit: