International Women’s Day 2021: Nataley Fryer

By Ben Carey on 10 March, 2021

The Business Exchange is proud to support the 2021 International Women’s Day #ChooseToChallenge campaign. This year we’ve reached out to the women in our business community to hear their experiences of being a woman in business, why International Women’s Day is important to them and what they #ChooseToChallenge.

Nataley Fryer, Commercial Manager, Smarter Media

I #ChooseToChallenge gender inequality.

Why is International Women’s Day important to you? 

It gives me a chance to proudly reflect on how times have changed whilst reminding me of what is still yet to be achieved.

What do we still need to do for gender equality? 

We need to recognise that not every culture has developed at the same pace we have and that there is still a long way to go for some. We need to help those women who still have to fight for their rights to be heard on a day-to-day basis. Let’s help them find their voice.

What did you want to be when you were young? Have you ended up doing what you always wanted to? Has being a woman held you back?   

I really wanted to be a journalist! I was lucky enough to carry out work experience at the local newspaper which had an equal mix of men and women. Journalism wasn’t right for me in the end but I have stayed within media throughout my career to date. Choosing to have a family has most definitely slowed my career down as you can’t be everything to everyone with a young family. Now that they are growing up I can put the time and focus back into work to develop myself further.

What is your advice to your younger self and what are your tips to nurture the strong independent girls of the future? 

My advice is to believe in yourself!

Being the mother of a very strong natured and confident 7-year-old, I am forever conscious of the way I behave and the example this then sets for her. Adina copies everything I do so it’s up to me to ensure she sees how hard work, good work ethics and being kind can bring rewards whatever gender you are!

One of her favourite books is Fantastically Great Women Who Changed the World – a great read for young girls to learn about amazing women who have helped us get where we are today.

Follow the IWD campaign on social media using the hashtags #IWD2021 and #ChooseToChallenge.

Find out more about International Women’s Day