International Women’s Day 2021: Jo Wren

By Ben Carey on 11 March, 2021

The Business Exchange is proud to support the 2021 International Women’s Day #ChooseToChallenge campaign. This year we’ve reached out to the women in our business community to hear their experiences of being a woman in business, why International Women’s Day is important to them and what they #ChooseToChallenge.

Jo Wren, Director of Marketing, digital wonderlab

I #ChooseToChallenge gender inequality.

Why is International Women’s Day important to you? 

When you consider the campaigning and breakthrough that took place back at the turn of the last century through the suffragette movement, things have come such a long way in the 21st century for women. It’s amazing to see the momentum continue and to be part of celebrating the achievements – long may it continue, as there are still areas which need campaigning for!

What do we still need to do for gender equality? 

The remuneration / pay debate still seems to rumble on. It would be so good to see this gap close to zero and for this to become a reality in the UK in 2021, and with the legislation and reporting this is all possible. See here for more

What did you want to be when you were young? Have you ended up doing what you always wanted to? Has being a woman held you back?  

I wanted to be a marketer, just like my Dad! In my early years, the women in my family were hairdressers and housewives. I wanted to work my way into more of a “man’s world” role (as I saw it), so steered my education and career accordingly.

There have definitely been challenges along the way, particularly in some industry sectors I chose to work in (for example DIY), but it has all been part of my rich experience. I also played rugby to help women break through in sport too.

What is your advice to your younger self and what are your tips to nurture the strong independent girls of the future? 

To dream big and go for it! Being a woman should not stop you from this and if blockers appear along the way, challenge them wisely and with confidence. Never be afraid to ask for help and offer help when those around you need it.

Follow the IWD campaign on social media using the hashtags #IWD2021 and #ChooseToChallenge.

Find out more about International Women’s Day