International Women’s Day 2021: Emma Carter

By Ben Carey on 6 March, 2021

The Business Exchange is proud to support the 2021 International Women’s Day #ChooseToChallenge campaign. This year we’ve reached out to the women in our community to hear their experiences of being a woman in business, discover why International Women’s Day is important to them and find out what they #ChooseToChallenge.

Emma Carter, Managing Director, Smarter Media

I #ChooseToChallenge the mental load that women carry – thinking, organising, arranging, general wife work. Women are the ones who this falls too and it’s complete BS!

Why is International Women’s Day important to you? 

It recognises the pioneers who worked so hard on our journey to equality and it celebrates ALL that women do.

What do we still need to do for gender equality? 

We need to:

  • Strive for true equality in the home (ie the mental load).
  • Call out the low level/unconscious misogyny that still exists throughout society.
  • Empower women to use their voices.

What did you want to be when you were young? Have you ended up doing what you always wanted to? Has being a woman held you back?   

I wanted to be a schoolteacher, but people from my school/area simply didn’t go to university!

Growing up in poverty, I want to help children step out of the poverty cycle and reach for more than society says is possible.

Although I am not a teacher, I do as much as I can through my Trustee role at Prime Theatre. I also support schools with practical skills and experiences, for example career days, CV reviews and interview practice, via the Enterprise Advisor Network.

As to being held back, I definitely look back and see times where I had to work harder than my male counterparts. 

What is your advice to your younger self and what are your tips to nurture the strong independent girls of the future? 

Believe in yourself, your capability, your resilience, your voice, your power!  Women are the most incredible, amazing beings and when we work together there is nothing that can’t be done!

Follow the IWD campaign on social media using the hashtags #IWD2021 and #ChooseToChallenge.

Find out more about International Women’s Day