From AM to PM with Alison Edgar, The Entrepreneurs Godmother

By Anita Jaynes on 10 May, 2016

A one day working diary, from rise and shine to lights out.

Every Tuesday we delve into the day-to-day diary of a member of the local business community.  This week we put the spotlight on Alison Edgar, founder of Chippenham based Sales Coaching Solutions a sales coaching and training business aimed at SMEs and The Entrepreneurs Godmother.

The Entrepreneurs Godmother is her new brand to help start-ups and entrepreneurs. Since the demise of the government funding scheme Growth Accelerator there is little help for start-up and micros to afford professional training. The Entrepreneur’s Godmother is filling the need by providing sales training to help entrepreneurs sell their products and services from as little as £99.

Alison’s notable clients include, Jordan Daykin the MD of GripIt fixings who was just 18 when he won funding from Deborah Meaden on Dragons’ Den. Also Ben Towers, the teen who has commanded the attention of Richard Branson for his age and entrepreneurialism.

What time does your alarm go off?

I don’t set an alarm, I usually wake up naturally about 6am, with a spring in my step and inspirational ideas in my head ready to start the day.

What’s the first thing you do?

Ahhhhh I hate to admit this!!! I check my email, Twitter, Facebook and LinkedIn feed, to see if anything exciting has happened in the business world while I’ve been asleep.

What do you do for lunch?

If I’m with clients I usually eat with them, it’s a great chance to get to know them on a more personal level. If I’m working in the office, I usually forget the time and eat whatever I find in the fridge. I often get to “doing lunch” with potential clients or strategic partners and can frequently be seen at Allington Farm Shop as its not far from home and the food is amazing.

What do you love most about your job?

I love it all, but seeing the impact I have on my clients businesses when they learn to sell is very satisfying

What’s the worst part of the job?

The long hours means I don’t see as much of my friends as I would like.

What do you do after work?

Running your own business doesn’t really stop but I enjoy a wee glass of wine in my hot tub when I get a chance.

If you changed direction, what would be your Plan B?

I’m confident plan A will be a huge success, I’m an eternal optimist!

Tell us something we wouldn’t know about you

When I was young I was a competitive golfer and age 15 was in a winning West of Scotland girls golf team. I’ve recently been invited to play in a corporate event, so need to dust the clubs off and get practising.

Alison is one of the keynote speakers at this year’s South West Expo taking place on June 30 at STEAM, Swindon.  She will be walking delegates through her simple four step model, behaviours, process, strategy and confidence. Find out more by visiting

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