Car dealership supports Swindon primary school

By Anita Jaynes on 5 February, 2014

A zebra will be taking assembly at a Swindon primary school this Thursday.

Zak the Zebra, the mascot of road safety charity Brake, will be visiting Robert Le Kyng Primary School and giving each of the 420 children a high visibility vest, donated by local car dealership Pebley Beach.

Zak has been invited to the school by Pebley Beach, on behalf of Brake, to help children to be safe on roads.

Then a week later, on Valentine’s Day, the children will wear their most colourful clothes and high visibility vests for a non-uniform Bright Day for Brake, in return for a donation to the charity.

The initiative will help children be more visible and safe as they walk the busy Swindon roads to school.

It will also encourage motorists to look after their vehicles, as poorly maintained brakes, tyres, lights and windscreen can cause accidents.

Pebley Beach had the idea after Suzuki partnered with Brake.

Pebley Beach, dealers in Suzuki, Hyundai and quality used cars, wanted to work with a local school to demonstrate their commitment to road safety – whether in the car or out.

“Suzuki’s national campaign in which Pebley took part, donated £5 to Brake for every winter car check,” said Pebley owner, Dom Threlfall. “We wanted to go further to show our commitment to road safety and work with our nearest local school, which is why we’ve also given every child a high visibility vest and invited Zak to visit.”

The Bright Day for Brake project raises awareness about the two pedestrians and cyclists that are killed and 25 that are seriously injured on roads in the UK every day. The project educates children and raises awareness about the need to wear bright clothing during dark winter evenings, and reminds drivers to slow down and watch out for pedestrians and cyclists, particularly around schools, homes and shops.

Rich Andrew, spokesperson at Brake, said: “The money donated by Robert Le Kyng Primary School and Pebley Beach will be crucial in funding our work supporting people bereaved or injured by road crashes, and campaigning for safer roads in communities across the UK”.

Dave Barnett, assistant head teacher at Robert Le Kyng Primary School, said: “We were delighted to run a Bright Day for Brake to support a worthwhile charity. We also saw it as a great opportunity to tell our children about our school’s particular issues – the importance of using the lollypop man, being careful when using mobile phones on the road, and not walking through the school car park! We’d like to thank Pebley Beach for the high visibility vests which will be invaluable in helping our pupils be seen on the roads.”

To find out more about Brake visit Pebley Beach, who also service and maintain thousands of vehicles in the Swindon area, can be found at